As one of the few remaining LGBT+ bookshops in the world, The Bookshop Darlinghurst website is important to many people around the globe, and generates a large portion of the business for the bookshop. Their previous web site (which we developed) had been around for almost 10 years and was starting to show its age. In talking to the client we decided together that the future solution was for them to concentrate about the product and marketing and not worry about maintaining the back end of a website. So we did an analysis of the various hosted shopping cart solutions (available on request) and found BigCommerce the most appropriate for this project. We chose a theme that most suited the store, and altered code to make it a perfect fit. The Bookshop now has a marketing tool that utilises the best of modern e-commerce marketing principles.